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By Meg Bryant/Healthcare Dive

With out-of-pocket costs for healthcare rising, more consumers are shopping for their medical care and comparing reviews.

Younger people, the demographic known as millenials, have grown up with online rating sites like Yelp, Trip Advisor and TestFreaks and expect the same smooth, connected experience with healthcare they find in other areas of their lives.

And with patient satisfaction now playing a role in how hospitals and doctors get paid, providers can no longer afford to ignore online comments and star ratings.

According to an ongoing athenahealth study, patients’ ratings on Yelp and other sites match HCAHPS survey results and should be taken seriously and responded to…

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