Webinar: Data-Driven and Best-Practice Communication Strategies to Boost HPV Vaccination Confidence in West Virginia


May 18 @ 12:00 pm – 1:00 pm

Click here to register for this webinar.  

During this webinar, the featured presenters will share insights from quantitative and qualitative data collected from West Virginia caregivers regarding their beliefs, feelings, and intentions about HPV vaccination. The presenters will discuss barriers to and predictors for parents/guardians getting their children vaccinated against HPV, the power of a healthcare provider’s recommendation for vaccination, and other data-grounded information that is translated into actionable and motivational strategies to encourage vaccination. The webinar will also include insights from current best practices and scientific literature around the communication of HPV risk and of the importance of HPV vaccination, as well as recommendations for how best to communicate about these topics with pediatric patients and their caregivers.

Webinar objectives:

By the end of this webinar, participants will be able to:

  • Describe psychosocial predictors of and barriers to HPV vaccination in West Virginia.
  • Implement data driven and best practice communication strategies to boost HPV vaccine confidence among West Virginia caregivers for their children and adolescents.
  • Describe the influence of and be prepared to provide strong recommendations for HPV vaccination to patients and their caregivers


Featured Presenters:

Julia Daisy Fraustino, PhD, is an assistant professor in the Reed College of Media at West Virginia University, where she is founding director of the Public Interest Communication Research Laboratory (PIC Research Lab) in the Media Innovation Center. She specializes in risk, emergency, crisis, and disaster communication science from a public interest perspective emphasizing community resilience and ethics. She has won numerous research awards and has worked grants and contracts from entities such as the U.S. Centers for Disease Control and Prevention (CDC), U.S. Defense Advanced Research Projects Agency (DARPA), U.S. Department of Homeland Security (DHS), National Institutes for Health (NIH), and the National Science Foundation (NSF), among others. She helps lead the Joint Information Center in the WV Joint Interagency Task Force on COVID-19, contributing to evidence-based messaging for the state’s pandemic response. Those efforts led to her being decorated with the U.S. Army Civilian Commendation Medal for her exceptional service to the state and nation in response to the COVID-19 pandemic, work for which she was also named a 2021 West Virginia Woman Making History by the WV Immunization Network. Connect with her on Twitter (@JuliaDaisyPMC) and LinkedIn.

Daniel Totzkay, PhD, is an assistant professor in the Department of Communication Studies in the Eberly College of Arts and Sciences at West Virginia University. He is a faculty research affiliate in the WVU PIC Research Lab. His research focuses on communication to change health and risk behavior, the design and evaluation of health and risk communication interventions, improving healthcare access and delivery, and addressing matters of health equity with strategic communication activities. He has been awarded and has worked on numerous health and risk communication grants and contracts from entities such as the National Science Foundation, the National Institutes of Health, the West Virginia Department of Health and Human Resources, and others.

Click here to register for this webinar.  


In Case You Miss It….

This webinar will be recorded and archived on this webpage. CEUs will be available until June 18, 2022 for those who view the archived webinar and complete the evaluation.

Continuing Education:

CEU’s have been applied for through CAMC for Physician, Pharmacist and Nursing.