Suicide Prevention Month: Social Media Toolkit

Suicide Prevention Month: Social Media Toolkit

Dear 988 Suicide & Crisis Lifeline Partners,

Thank you for all your work and partnership thus far in promoting the 988 Lifeline. The Substance Abuse and Mental Health Services Administration (SAMHSA) continues to update the 988 Partner Toolkit at with several new social media shareables that we encourage you to use throughout the remainder of Suicide Prevention Month and beyond.

Different topic areas and suggested posts are included in the toolkit below. You can download all graphics from the social media shareables link above (as the graphic images below are illustrative only and are not the proper resolution for sharing on social media).

Recommended Hashtags for September:

A quick search shows these are highly used hashtags. We encourage you to use these with the posts on either of these channels, as well as any other hashtags that you feel are relevant.

  • Twitter: #suicideprevention, #988lifeline, #SPM22
  • Instagram: #instasuicideprevention, #988

Social Media Topic Areas:

  1. You Are Not Alone Video
  2. Hope
  3. Be a Lifeline
  4. 988: Your Privacy
  5. 988 Facts